My sister was one of the first people I know that was fascinated by computers and quite early on she decided that she wished to follow a career in the computer industry. My parents supported her fully and when she graduated with honours from Manchester University, we were all very proud of her. She found a good job almost immediately and from then she went from strength to strength in her field and now she is one of the most sought after people in her line of work, flying around the world and yet still being the same wonderfully grounded person she has always been.

The reason I am a being vague about her field of expertise, is that I am the total opposite of her in terms of computer knowledge and have only just started to use the internet for shopping! I know that she has explained her job to be more than once but for some reason every time I think that I have grasped it, and I do get it generally, I still cannot describe it to someone else.

I have only recently started to use the internet for work as well as for shopping and playing games and I remember something which my sister once said. She said that once you use computers for work it is easy to forget that there is a whole other world out there that you can use for enjoying and spending your free time and I have found out that she was correct.

I have to now consciously make the effort to spend some time just browsing the internet and trying out different sites and then following links to even further sites which sound interesting. I have now gotten into the habit of spending an hour every now and then just typing in various words which interest me and then see where they lead me. In this way I have learned a lot of new things and have broadened my knowledge and vocabulary.

The thing which I asked my sister was about why certain websites were always at the top of the results page of the search engines findings? This is when she explained about web SEO services and the way that they work.

She told me that these SEO services were available to customers with a website to promote and their job was to raise the profile of the client’s website with the help of SEO experts and SEO consultants.These people were in charge of increasing the traffic flow to a certain website. This is because increased traffic means an increase in revenue for the client. This is due to the fact that every time a person uses a website, they are a potential customer. It was the job of these SEO experts to make sure that their clients’ website appeared at the top of the results page in the search engine, as most people will only check out the first couple of sites.

 
_ A good friend contacted me a few months ago to tell me all about the new website which she had created and launched. She had been running her own business for years, selling maternity clothes which are both useful and stylish for the women who do not wish to wear clothes resembling a huge tent with a hole in it, throughout their pregnancy. She has always done well for herself but with the way that the economy is at the moment, she felt that her sales were not increasing at the rate they should be. She was advised to consider selling online as well as in her outlets and so went ahead and did just that.

Her website was well designed and informative as well as being eye catching and concise, with good images, graphics and text. It certainly did generate interest and her sales increased somewhat. The problem was that the increase in sales was not as much as she had expected and been led to believe. It was also not enough to justify the initial expense of having the website created and then set up, as well as the day to day running and upkeep of it. It was time to put some serious thought into the problem and try to find a solution without spending too much more of her savings, because as they say “there is no point in throwing good money after bad.”

The answer came to us in the form of another friend who had recently had a similar experience with her website, but who had since gone on to see her profits, sales and income soar. She explained about web SEO services and how SEO consultants had helped her to overcome her slump. She told us that SEO services were teams of people who had Search Engine Optimization Experts which would make your website more visible on the internet search engines.

These SEO experts try to increase the traffic to your website. The more clicks your website gets, the greater your income will be as anyone actually visiting your site is a potential customer. These web SEO services have PPC experts as well as SEO consultants. These people know that most people will type in only a few keywords into the search engine and that when the results appear, they will only bother to check out the first few pages, and even then they will only bother to check out the few websites which catch their eye on those pages.

The way to increase your revenue and your reputation is to have a prominent website which contains all the necessary information as well as being easy to use. People do not like to struggle through too many pages and information and do appreciate it when an online ordering or booking form is simple and to the point. You have to have a solid product and the belief in yourself and your team that you will succeed and do well.